Voting With Your Heart Or Your Head?

The Guardian has a nice article on how neurology and emotion impact voting. They com pair and contrast Bill Clinton's "Town Called Hope" commercial from 1992 with a John Kerry commercial from 2004 and conclude;

"The difference between the Clinton ad and the Kerry ad - like the difference between the Clinton campaign and virtually every other Democratic presidential campaign of the last three decades - reflects the difference between understanding and misunderstanding mind, brain and emotion in American politics. If you think the failure to tell a coherent story, or to illustrate your words with evocative images, is just the "window dressing" of a campaign and makes little difference in the success or failure of a candidacy, you're missing something very important about the political brain."

The article is a pretty good read and offers up a nice analysis of how Republicans have usually been ahead of the Democrats in this regard.

If you still long for the days of Clinton then go ahead and show the world with this Clinton-Gore '92 T-shirt.